This week marks another historic milestone in black media, with the launch of Bounce TV, the nation’s first-ever, free broadcast television network marketed exclusively to African-American audiences. Founded by entertainment industry luminaries and businessmen Andrew Young, Martin Luther King III, Andrew “Bo” Young III, television executives Ryan Glover and Jonathan Katz and filmmakers Rob Hardy and Will Packer, the channel targets African Americans primarily between the ages of 25 and 54 with 24-hour programming that includes movies, live sporting events, documentaries and inspirational faith-based programs.
“It was one of those once-in-a-lifetime opportunities when we approached by Ambassador Andrew Young, Martin Luther King III and Ryan Glover. They had this idea and this concept that was past its germination stage,” said Packer, the network’s Chief Strategy and Marketing Officer. “They came to myself and Rob and said, ‘Listen, this is what we want to do. This has the potential to be historic. We want you guys to be apart of this launch, first African-American broadcast network. We want you to bring the same energy and perspective and the same marketing that you have brought to your projects that have been successful.’ And we said, ‘You know what, just the potential of a project like this, how could we say no? How could we not be apart of it?”
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